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How many times we feel paralysed by taking a bold work decision, applying for a new job, planning a new holiday, trying a new dish? And we often fall under the same old scheme of decisions, creating the same work or life patterns.

But if we look at our everyday life, we are surrounded by products and services who were created by people who risked everything for what they believed it would have worked.

Smart phones, cars, dresses, computers were all very risky products when first invented.

And what about advertising: see Toscani’s images (post above).

If we think that today would be our last day what would we do? Would we make braver decisions? Probably. A brand that risked a lot but succeeded is Marmite. Everybody loves most of their really funny – yet sometimes disgusting! adverts. Here’s our favourite:  https://www.youtube.com/watch?v=GoRcU0Ul7tU

How many times we feel paralysed by taking a bold work decision, applying for a new job, planning a new holiday, trying a new dish? And we often fall under the same old scheme of decisions, creating the same work or life patterns.

But if we look at our everyday life, we are surrounded by products and services who were created by people who risked everything for what they believed it would have worked.

Smart phones, cars, dresses, computers were all very risky products when first invented.

And what about advertising: see Toscani’s images (post above).

If we think that today would be our last day what would we do? Would we make braver decisions? Probably. A brand that risked a lot but succeeded is Marmite. Everybody loves most of their really funny – yet sometimes disgusting! adverts. Here’s our favourite:  https://www.youtube.com/watch?v=GoRcU0Ul7tU