“Design has many connotations. It is the organization of materials and processes in the most productive, economic way, in a harmonious balance of all elements necessary for a certain function. It is not a matter of façade, of mere external appearance; rather it is the essence of products and institutions, penetrating and comprehensive. Designing is a complex and intricate task. It is integration of technological, social and economic requirements, biological necessities, and the psychophysical effects of materials, shape, color, volume, and space: thinking in relationships.”

This is an affirmation that the artist László Moholy-Nagy wrote in 1947 in one of his essays. And this is still incredibly contemporary.

Nowadays, as well in the past but with more awareness, design is gaining an important and undeniable role in everyday life. Design is one of the most powerful forces in our lives, an essential tool for helping us to manage this ever changing world.

“The idea of design and the profession of the designer has to be transformed from the notion of a specialist function into a generally valid attitude of resourcefulness and inventiveness which allows projects to be seen not in isolation but in relationship with the need of the individual and the community.”

This is another important issue: design has basically a social aim. Ultimately all problems of design merge into one great problem: “design for life”. As we cannot divide any projects from its context or its function.

Of great interest the latest book of the award-winning design critic and author, Alice Rawsthorn, “Design as an Attitude”. In her new book, She investigates the latest developments in design and explains their effects on us now and in the future. Thought as a guide, firm and engaging, “Design as an Attitude” explains how contemporary design is active on social field, responding to an age of intense economic, political, and ecological instability. The book charts different aspects of current design world with the most interesting designers of the scene today and their projects.

To know more about the author take a look to her site www.alicerawsthorn.com