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In his book “The Dream Cafè”, Dr. Geoff Crook talks about Disruptive Thinking. What is it exactly? And, above all, how can we break the monotony of our thinking process and think differently?

Well, first of all we need to get into the sprit, the philosophy of the risk-taker. 

Risk-takers don’t not think about what they have to loose, but what they will gain. They will not look at details, but at the big picture. They are curious, positive, excited. They won’t care about what the others think, but what they themselves want to achieve.

Once that’s done and well absorbed, we start processing ideas and crafting products and services in alternative ways.

Quoting the Dream Cafè:”When the experimental film-maker Jean Luc Godard was asked about his apparent lack of interest in conventional narrative principle, he corrected his interviewer by pointing out that his films do have a beginning, a middle and an end, but not necessarily in that order”.

Creativity not about creating anything new, but turning the existing upside down.

It is the ordinary that become extra-ordinary.

Creative stimuli are all around us. Can you see them?

 

Giulio Mazzarini

In his book “The Dream Cafè”, Dr. Geoff Crook talks about Disruptive Thinking. What is it exactly? And, above all, how can we break the monotony of our thinking process and think differently?

Well, first of all we need to get into the sprit, the philosophy of the risk-taker. 

Risk-takers don’t not think about what they have to loose, but what they will gain. They will not look at details, but at the big picture. They are curious, positive, excited. They won’t care about what the others think, but what they themselves want to achieve.

Once that’s done and well absorbed, we start processing ideas and crafting products and services in alternative ways.

Quoting the Dream Cafè:”When the experimental film-maker Jean Luc Godard was asked about his apparent lack of interest in conventional narrative principle, he corrected his interviewer by pointing out that his films do have a beginning, a middle and an end, but not necessarily in that order”.

Creativity not about creating anything new, but turning the existing upside down.

It is the ordinary that become extra-ordinary.

Creative stimuli are all around us. Can you see them?

 

Giulio Mazzarini