December invites us to engage in introspection and set the stage for resolutions. In my role as a senior lecturer and creative professional, I frequently offer guidance on matters of career and business. My counsel is rooted in personal experience, emphasizing that life and career choices should be guided by passions, obsessions, missions, and loves. These elements form the essence, while the rest are mere details in the grand journey called life.

 

Giulio Mazzarini

We’ve recently completed the design and construction of a corporate magazine, and during this collaborative process with our client, we recognized the need to enhance our articles focused on the future of natural beverages with captivating 3D and AI visuals.

As a photographer and art director, I initially had reservations about delving into the realm of hyper-reality and crafting “artificial” imagery. However, I must admit that my skepticism was misplaced. Guiding our talented 3D artist proved to be an immensely gratifying experience. We had the privilege of conceiving every single element within an image, unhindered by the constraints of traditional photography where reality dictates your canvas. In 3D photography, the canvas starts as a pristine, blank screen.

The journey ahead is brimming with excitement, and we’re fully prepared to tackle the challenges it may bring. As long as we continue to champion creativity, I couldn’t be more thrilled.

 

Giulio Mazzarini